Curbside Cupcakes, a mobile cupcake business operating out of a bubblegum-pink truck, landed in front of our downtown DC office this morning; it's been making rounds since Tuesday. An intersection of Washington's latest food trends—social-media marketing (follow the truck's whereabouts at twitter.com/curbsidecupcake), street food, and cupcakes—the concept was the brainchild of two friends who wanted cupcakes one day but didn't feel like schlepping to Georgetown to get them. Samuel Whitfield III, a former attorney, and Kristi Cunningham, who worked in freight forwarding, gave up their careers to peddle their sweets, baked by a third partner in the business. The cupcakes, which sell for $3 apiece, come in five flavors: classic vanilla, classic chocolate, red velvet, chocolate mocha, chocolate with vanilla frosting.
Friday, November 13, 2009
This could be dangerous
So how do they stack up against the competition? The price is a little steep for a cupcake that's smaller than most we've seen, but the base is moist and fluffy, and there's a good frosting-to-cake ratio. Of the three we tried—classic vanilla, chocolate mocha, and red velvet—it was the latter that we liked best, mostly for the cream-cheese frosting. We also liked that we didn't have to hike to Georgetown.
For more information, visit curbsidecupcakes.com or call 202-495-0986.
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